Monday, September 22, 2008

And Next On The News

We had a news flash the other day. There’s been a break-through in toilet paper technology. Apparently Northern Tissue has figured out how to make a 3-ply paper that is stronger, softer and more absorbent than the 2-ply they’ve been selling for years. I called this a news flash but actually the local station devoted an entire segment of the news to this development. They did some in-depth reporting on fiber bending, twisting and bonding that made this break-through phenomenal. We were spared film footage of the test trials.

I expected the next segment to be about the newest development in toe jam remover technology but they went on to Weather and Sports.

I don’t mind when there’s enough right with the world that there’s a slow news day but I wish they’d tell up front that nothing happened worth reporting and we’d probably have a more enjoyable time flipping stations to a Seinfeld re-run. They won’t. It’s a ratings thing. But I wish they would.

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